According to Blu-ray.com, major studios are making a significant push to further the appeal and adoption of Blu-ray by enticing consumers with low prices. Several examples were cited in this article, but the kicker is the prediction that DVD is finally headed out.
Adams projects 9 million Blu-ray ready homes at the end of this year, up from 3 million at the end of last year. He said the format still has less than 10% market penetration, after discounting those PS3 gamers uninterested in buying movies.
Once the number of homes hits the 25 million to 50 million range, Adams said, studios should be able to safely phase out DVD completely.
Much like the PS2 spurred DVD forward; the PS3 is doing the same for Blu-ray adoption. Now that the PS3 has hit the magical $299 price point, this trend will obviously continue. I think we are still a while off from true digital distribution that is viable based on bandwidth and HDD space. Seriously, some of those Blu-ray releases have a heck of a lot of material stored on the shiny disc.