Pretty good article from GamesThirst (via N4G) on how the various Sony in-house studios are pushing each other for graphical and gameplay supremacy.
It all started in earnest with Uncharted: Drake’s Fortune. No one paid attention back then, the game did not receive the praise to so badly needed but deserved. It was, and still is one of the best looking games on any console. After it, the flood gates were opened, and while lazy devs complained about the PS3’s built, Insomniac Games, Naughty Dog, Santa Monica, Kojima Productions, Guerrilla Games, Quantic Dream and Zipper Interactive were all working their hearts off to drop bombshells on the gaming industry. Guess what? It’s exactly what they did.
Technical Quantic Dream may not be a first party studio, PS3 fans have to assume Sony will do everything they can to lock up future IP from the developers of Heavy Rain. Sony may not have the numbers yet, but I like their strategy of getting out original IP experiences.