The Blu-ray.com site has a promotion that could be the final straw in the current HD format war. According to the announcement/promotion:

“If you purchase a Blu-ray player (including the PS3) between July 1st and September 30th, you will automatically qualify to receive 5 Blu-ray movies absolutely free. Combine this with existing offers (like the 5 free Blu-ray movies with purchase of a Panasonic DMP-BD10A), and you could receive up to 10 free Blu-ray movies with the purchase of a player.

But wait, there’s more! If you decide you would like to purchase a PS3, Sony is offering a special deal through their retail Sony Style stores. Purchase a PS3, two games, and an extra controller from now until July 8th, and you will receive a $50 gift card.”

I wonder what Sony is going to do to promote this offer? It is a great offer if you are in the market to get a PS3 or if you have been sitting on the fence with Blu-ray.