{"id":3735,"date":"2011-11-15T08:19:45","date_gmt":"2011-11-15T12:19:45","guid":{"rendered":"http:\/\/www.calvertgames.com\/cgblog\/?p=3735"},"modified":"2011-11-15T08:23:29","modified_gmt":"2011-11-15T12:23:29","slug":"kindle-fire","status":"publish","type":"post","link":"https:\/\/www.calvertgames.com\/cgblog\/2011\/11\/15\/kindle-fire\/","title":{"rendered":"Kindle Fire"},"content":{"rendered":"

My Kindle Fire will be showing up sometime later today; I\u2019m eager to see how this tablet will hold up<\/a>. With limited functionality compared to the iPads and other full featured tablets, the Kindle Fire is really looking for its place in the market as an affordable (sub $200) digital hub (via Amazon\u2019s cloud service) for all things digital purchased from Amazon.<\/p>\n

Which brings up an interesting point. Last Sunday, Firefly Season 1 (Blu-ray) was the deal of the day. I was very tempted to purchase the collection for under $19, however I resisted temptation. Why? As part of my Prime subscription service, I can stream the entire series, in HD. So why make the physical purchase if I can stream for free? Of course there is something tangible about \u2018owning\u2019 and \u2018collecting\u2019 movies and games (at least for me); Prime and the Kindle Fire could change that perspective. As I said, it already did because I know I can start watching Firefly tonight. Actually I already could, but now I can on my semi tablet.<\/p>\n

Everyone is wondering how much the Kindle Fire will cut into Apple\u2019s market<\/a>. I know from my vantage point, as a huge Amazon consumer, and a day one Prime subscriber, the Kindle Fire makes a ton of sense.<\/p>\n

Whether fragmentation affects the Android platform to the point where it drives consumers to look elsewhere, the Kindle Fire by itself could present significant competition to the iPad this holiday season. Morgan analyst Douglas Anmuth has estimated that, based on channel checks with supply-chain vendors, Amazon could sell as many as 5 million Kindle Fire units in the fourth quarter of 2011.<\/p>\n

But other analysts feel that the Kindle Fire will have a fainter impact. \u201cIn our view, Kindle Fire\u2019s low price point speaks to how there is much lacking in the device,\u201d J.P. Morgan analyst Mark Moskowitz wrote in a Sept. 30 research note, pushing back against his colleague\u2019s rosy assertion. \u201cAt $199, we argue that the price point is not going to afford most users a tablet experience, which is a problem if Amazon wants to become a major tablet vendor.\u201d<\/p>\n

Without a camera or support for a 3G connection, and loaded with only 8GB of onboard storage, the Kindle Fire certainly lacks some hardware features in comparison with the iPad. However, its combination of lightning-fast browser and easy access to Amazon\u2019s online storefront could nonetheless make it attractive to consumers looking for a media-consumption device.<\/p><\/blockquote>\n

So it is going to be interesting to see how (or even if it does) the Kindle Fire reshapes the tablet market<\/a>.<\/p>\n

I cannot wait to see what sort of statistics Amazon reveals have been collected via its Silk browser<\/a>. Of course that is a pipe dream; they probably will not divulge the good stuff.<\/p>\n

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