Sony never ceases to amaze me. Their current marketing strategy is all over the map. How does Home fit in with Qore and the PlayStation Store? How about the OfficialPlay Station Magazine? I do not see how Sony is pushing any of the mediums; it is so damn ad hoc, that they appear to just be throwing up a bunch of junk to see what sticks.
As an example, the latest from Sony is that they are going to sell ad space in their games.
Sony announced Friday that it will start offering virtual advertising space in PlayStation 3 games as part of efforts to stem losses from the console.
Players may see the ads in spaces such as billboards and wall surfaces within the games, it said.
Not a huge surprise. We have already seen this in movies, and some games, and of course Qore is all about sponsorship.
In a move that may be more disappointing to Sony fans, it does not look like a price cut is imminent as a response to the recent Microsoft 360 price reduction of $50.
Sony has no plan to cut the price of its PlayStation 3 game console, the company’s chief financial officer Nobuyuki Oneda said Friday.
“This year, our strategy is not to sell more quantity for PS3 but to concentrate on profitability,” Oneda told a forum in Singapore. “Our plan is not to reduce the price.”
Interesting. I bet a price cut would ultimately help profitability (kind of like selling more Quarter Pounders with Cheese).
