Madden Sales

Unless you’ve been living under a rock, you should already know that Madden is selling at huge numbers. So for the doomsayers, there hasn’t been much of a backlash to the NFL license. In fact, almost every person who moaned loud and hard about this deal is either going to purchase the game, or already has it. Kudos to EA Sports for this business decision, because they understand the lemming nature of most sports gaming fans, and are exploiting their target audience with a precision that should become case study for business school students.

Heck, even I am going to purchase the PC version this year.

As one might hear in NFL Street, don’t hate the player, hate the game. From all accounts, Madden NFL 06 is about as wacky and bug filled as any other version, so the NFL deal really hasn’t changed much. I do believe that next year will be the true test. I figure that the 06 version was in the works before the deal was done. Madden NFL 07 will be the test to see just how much EA Sports will sit on its cash cow.

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One thought on “Madden Sales”

  1. The dirty little secret here is that everyone that is "anti-EA" blames EA for the exclusive NFL license. It is not EA’s "fault" – from everything I have read, the NFL sent a notice to publishers to let them know the license was up for bid.

    It does suck that we do not have as many choices (and there is no one to push EA). Not sure what that will mean in the long run for the series. I guess we will have to wait to see how it plays out.

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