{"id":179,"date":"2005-06-05T13:10:45","date_gmt":"2005-06-05T13:10:45","guid":{"rendered":""},"modified":"2005-06-05T13:10:45","modified_gmt":"2005-06-05T13:10:45","slug":"nascar-and-brand-loyalty","status":"publish","type":"post","link":"http:\/\/www.calvertgames.com\/cgblog\/2005\/06\/05\/nascar-and-brand-loyalty\/","title":{"rendered":"NASCAR and Brand Loyalty"},"content":{"rendered":"<p>As I find myself drinking some Miller Lite this afternoon, I wonder how many Rusty Wallace fans will only drink Miller Lite (today and tomorrow and the next day) when they have a cold one.  I doubt I will find myself pulling for Rusty this afternoon, but I think I may have a second Lite for good measure.<\/p>\n<p>I have read all sorts of articles and surveys about NASCAR and brand loyalty, and I guess I just do not get it (whatever \u201cit\u201d happens to be).  Home Depot or Lowes?  I actually like Stewart and Johnson, so that is not that big of a decision for me; whichever is closer and has the better deal.  I doubt my wife has any idea who drives the Target car, and we all know women love to shop at Target.  Awesome Bill and McDonalds was one I could swallow back in the day, but what about Jeff Gordon and DuPont?  I guess that is why he does the Pepsi thing, and while I do like Gordon, it is Coke for me unless I need to do the Dew.<\/p>\n<p>I guess I am the preverbal monkey wrench that messes up those marketing statistics.  Racing fan, yes, but a NASCAR dad I am not.<\/p>\n<div class=\"addtoany_share_save_container addtoany_content_bottom\"><div class=\"a2a_kit a2a_kit_size_ addtoany_list a2a_target\" id=\"wpa2a_1\"><a href=\"https:\/\/www.addtoany.com\/share\" onclick=\"__gaTracker('send', 'event', 'outbound-article', 'https:\/\/www.addtoany.com\/share', '');\" class=\"a2a_dd addtoany_share_save\"><img src=\"http:\/\/www.calvertgames.com\/cgblog\/wp-content\/plugins\/add-to-any\/share_save_171_16.png\" width=\"171\" height=\"16\" alt=\"Share\"\/><\/a>\n<script type=\"text\/javascript\"><!--\nif(wpa2a)wpa2a.script_load();\n\/\/--><\/script>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>As I find myself drinking some Miller Lite this afternoon, I wonder how many Rusty Wallace fans will only drink Miller Lite (today and tomorrow and the next day) when they have a cold one. I doubt I will find myself pulling for Rusty this afternoon, but I think I may have a second Lite &hellip; <a href=\"http:\/\/www.calvertgames.com\/cgblog\/2005\/06\/05\/nascar-and-brand-loyalty\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">NASCAR and Brand Loyalty<\/span><\/a><\/p>\n<div class=\"addtoany_share_save_container addtoany_content_bottom\"><div class=\"a2a_kit a2a_kit_size_ addtoany_list a2a_target\" id=\"wpa2a_2\"><a href=\"https:\/\/www.addtoany.com\/share\" onclick=\"__gaTracker('send', 'event', 'outbound-article', 'https:\/\/www.addtoany.com\/share', '');\" class=\"a2a_dd addtoany_share_save\"><img src=\"http:\/\/www.calvertgames.com\/cgblog\/wp-content\/plugins\/add-to-any\/share_save_171_16.png\" width=\"171\" height=\"16\" alt=\"Share\"\/><\/a><\/div><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-179","post","type-post","status-publish","format-standard","hentry","category-archive"],"_links":{"self":[{"href":"http:\/\/www.calvertgames.com\/cgblog\/wp-json\/wp\/v2\/posts\/179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.calvertgames.com\/cgblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.calvertgames.com\/cgblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.calvertgames.com\/cgblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.calvertgames.com\/cgblog\/wp-json\/wp\/v2\/comments?post=179"}],"version-history":[{"count":0,"href":"http:\/\/www.calvertgames.com\/cgblog\/wp-json\/wp\/v2\/posts\/179\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.calvertgames.com\/cgblog\/wp-json\/wp\/v2\/media?parent=179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.calvertgames.com\/cgblog\/wp-json\/wp\/v2\/categories?post=179"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.calvertgames.com\/cgblog\/wp-json\/wp\/v2\/tags?post=179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}