{"id":1641,"date":"2009-08-20T06:12:28","date_gmt":"2009-08-20T11:12:28","guid":{"rendered":"http:\/\/www.calvertgames.com\/cgblog\/2009\/08\/20\/wii-fit-price-breakdown\/"},"modified":"2010-06-05T10:14:09","modified_gmt":"2010-06-05T15:14:09","slug":"wii-fit-price-breakdown","status":"publish","type":"post","link":"http:\/\/www.calvertgames.com\/cgblog\/2009\/08\/20\/wii-fit-price-breakdown\/","title":{"rendered":"Wii Fit Price Breakdown"},"content":{"rendered":"<p>The September 2009 issue of <em>Money<\/em> has an interesting page that gives a breakdown of the cost of Wii Fit, which retails for $90.<\/p>\n<ul>\n<li>$45 Profit \u2013 Half of the cost of Wii Fit is pure profit for Nintendo.<\/li>\n<li>$20 Manufacturing \u2013 Balance board is ~$19 while the software (and I assume case, manual, inserts) is ~$1.<\/li>\n<li>$18 Retailers \u2013 The article states retailers usually get 20% while larger big box stores may get a little more.<\/li>\n<li>$5 Marketing \u2013 print, TV, etc.<\/li>\n<li>$2 R&D \u2013 It takes a lot of duckets to come up with this stuff!<\/li>\n<\/ul>\n<p>The article states that 20 million copies of Wii Fit have been sold worldwide.  Do the math.  Nintendo is rich thanks to the popularity of the Wii Fit.<\/p>\n<div class=\"addtoany_share_save_container addtoany_content_bottom\"><div class=\"a2a_kit a2a_kit_size_ addtoany_list a2a_target\" id=\"wpa2a_1\"><a href=\"https:\/\/www.addtoany.com\/share\" onclick=\"__gaTracker('send', 'event', 'outbound-article', 'https:\/\/www.addtoany.com\/share', '');\" class=\"a2a_dd addtoany_share_save\"><img src=\"http:\/\/www.calvertgames.com\/cgblog\/wp-content\/plugins\/add-to-any\/share_save_171_16.png\" width=\"171\" height=\"16\" alt=\"Share\"\/><\/a>\n<script type=\"text\/javascript\"><!--\nif(wpa2a)wpa2a.script_load();\n\/\/--><\/script>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>The September 2009 issue of Money has an interesting page that gives a breakdown of the cost of Wii Fit, which retails for $90. $45 Profit \u2013 Half of the cost of Wii Fit is pure profit for Nintendo. $20 Manufacturing \u2013 Balance board is ~$19 while the software (and I assume case, manual, inserts) &hellip; <a href=\"http:\/\/www.calvertgames.com\/cgblog\/2009\/08\/20\/wii-fit-price-breakdown\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Wii Fit Price Breakdown<\/span><\/a><\/p>\n<div class=\"addtoany_share_save_container addtoany_content_bottom\"><div class=\"a2a_kit a2a_kit_size_ addtoany_list a2a_target\" id=\"wpa2a_2\"><a href=\"https:\/\/www.addtoany.com\/share\" onclick=\"__gaTracker('send', 'event', 'outbound-article', 'https:\/\/www.addtoany.com\/share', '');\" class=\"a2a_dd addtoany_share_save\"><img src=\"http:\/\/www.calvertgames.com\/cgblog\/wp-content\/plugins\/add-to-any\/share_save_171_16.png\" width=\"171\" height=\"16\" alt=\"Share\"\/><\/a><\/div><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[40,50],"class_list":["post-1641","post","type-post","status-publish","format-standard","hentry","category-archive","tag-accessories","tag-wii"],"_links":{"self":[{"href":"http:\/\/www.calvertgames.com\/cgblog\/wp-json\/wp\/v2\/posts\/1641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.calvertgames.com\/cgblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.calvertgames.com\/cgblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.calvertgames.com\/cgblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.calvertgames.com\/cgblog\/wp-json\/wp\/v2\/comments?post=1641"}],"version-history":[{"count":2,"href":"http:\/\/www.calvertgames.com\/cgblog\/wp-json\/wp\/v2\/posts\/1641\/revisions"}],"predecessor-version":[{"id":2789,"href":"http:\/\/www.calvertgames.com\/cgblog\/wp-json\/wp\/v2\/posts\/1641\/revisions\/2789"}],"wp:attachment":[{"href":"http:\/\/www.calvertgames.com\/cgblog\/wp-json\/wp\/v2\/media?parent=1641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.calvertgames.com\/cgblog\/wp-json\/wp\/v2\/categories?post=1641"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.calvertgames.com\/cgblog\/wp-json\/wp\/v2\/tags?post=1641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}