WTF is wrong with EA? I’m sure there is a very valid and reasonable explanation for EA not offering Vita-PS3-Vita game save transfer capabilities. EA is not rushing FIFA 12 to market quickly, delivering a sub-par handheld FIFA outing in order to capitalize on early Vita release opportunities.

EA must really care about their core target audience, and are showing a willingness to do anything to get the Vita version of FIFA 12 in the hands of demanding FIFA fans – because EA cares.

It would be a terrible precedent if all the first generation Vita sports franchises (looking at MLB: The Show, FIFA, and Madden) do not offer the ability to switch from console to portable gaming via game save transfers just to make an early release date. Thankfully MLB: The Show gets it and allows gamers to do just that:

Then there’s the hotly anticipated PS Vita version, which will mirror virtually every game feature, mode, and mechanic from the PS3 version and displays graphics that sparkle on the system’s 5’’ OLED screen. You’ll also be able to share your PS3 save files to the cloud, then pull them down on PS Vita and pick up your progress seamlessly.

Of course the San Diego (SCE) team behind the MLB: The Show franchise continues to push the boundaries on sports franchises. Following the same link from above, we learn:

… ultimately thought it made the most sense to recreate the entire PS3 experience on PS Vita. The Vita’s powerful enough to do that. So every single feature this year, from MLB 09, 10, 11, and 12 are all in the PS Vita version.

… research shows that handheld players play for 15 to 30 minutes, tops. We give you the ability to fast-play through a game by cutting out a lot of the presentation, the camera cuts, to shorten the length of games.

Unlike EA, Sony is going balls out with its franchise. I understand that time to market is important, but color me very disappointed with EA’s approach to FIFA 12 for the Vita.